26 / 68
24
\\ COFINIMMO \\
MAJOR TRENDS IMPACTING OUR ACTIVITIES
WE MUST ADAPT TO THE WORLD OF TOMORROW AND
INTEGRATE SOCIETY’S MAJOR TRENDS IN OUR STRATEGY
OR RISK SEEING OUR BUILDINGS BECOME RAPIDLY
OBSOLETE AND, AS SUCH, ENDANGER OUR ECONOMIC
SUSTAINABILITY.
We position ourselves as drivers of change
in dealing with challenges such as climate
change, ageing population, growing
urbanisation, changing technologies and
work habits and, therefore, of the need for
built spaces.
We are building more efficient buildings
and managing them more cost-effectively
in response to increasing regulations on
energy performance.
However, those aren't the only factors we
have to take into account.
SHARING ECONOMY
A new awareness by society about the
importance of limiting its carbon footprint
and the search for more efficient use
of physical and financial resources are
leading more people and companies to
embrace the principles of the sharing
economy.
They become product users rather than
owners, or in the case of real estate,
sole tenants. In addition, this approach
provides users access to flexible solutions
which are more in line with their rapidly
changing needs and avoids certain
investment costs.
Many sharing applications already directly
or indirectly impact the office real estate
sector: shared vehicles
1
and bicycles
2
,
some of which are electric, pooled
parking spaces
3
, shared meeting rooms in
buildings and business parks, co-working
areas
4
, etc.
However, the sharing economy also
affects residential real estate. Housing
with more community areas are being
built, sometimes for a very targeted group
of users like Generation Y
5
.
WELL-BEING
AT WORK AND
HOSPITALITY
In developed countries, we're seeing
a gradual decrease in the proportion of
working people due to population ageing,
on the one hand, and to lower birth rates,
on the other hand. This phenomenon
should accelerate between 2020 and
2030
6
.
This is gradually leading to a talent war in
which the winning company will be the
one in a position to provide its employees
with work/personal life balance, a degree
of physical and mental well-being and,
above all, meaningful work.
New infrastructure and concierge-type
services are being developed in buildings
much like in the hotel industry: play and
relaxation areas, fitness, personal services
7
including dry-cleaning, ironing, shopping
home delivery, car wash, etc.
New types of certification are completing
existing environmental certifications
(BREEAM, LEEDS, HQE, etc.) by assessing
buildings according to their ability to
meet human needs
8
: access to quality air
and water, daylight, healthy food, nature,
etc.
Everything is done to guarantee a healthy
and pleasant working environment which
has a positive impact on the well-being
of employees, their motivation and their
productivity.
1
Drive Now, Car2Go, ZipCar, Cambio, Zencar.
2
Gobee.bike, Billy Bike, Villo, Velib.
3
Be Park, Zen Park.
4
Tribes, Spaces, WeWork.
5
WeLive, Cohabs.
6
'The Global Workforce Crisis: $10 Trillion at Risk', Boston Consulting Group, 02.07.2014.
7
EasyDay.
8
WELL, Fitwell certification.
1. Rehabilitation centre Plataan – Heerlen (NL)
2. Nursing and care home Caux du Littoral –
Néville (FR)
MAJOR TRENDS
IMPACTING OUR
ACTIVITIES
1.
2.